Brave Robot ice cream uses Perfect Day’s dairy-identical but animal-free whey protein, which is made by inserting a cow’s DNA sequence as a blueprint into yeast-based microflora. The Brave Robot brand is the first product line from The Urgent Company, a new sustainably focused consumer food company founded by alternative dairy protein manufacturer Perfect Day and Kollesoff, a longtime dairy product developer. We see Brave Robot Ice Cream as an integral part of the solution.” “Dairy alternative ice creams always miss the mark on taste, and today’s consumer is hungry for better options. No more eating plants for dessert, no more milk from factory farms needed,” Paul Kollesoff, co-founder of Brave Robot’s parent company The Urgent Company, said. It shows that this is what America has been urgently waiting for. “The opportunity to pioneer a new food category doesn’t happen too often, and now 5,000 retail stores are with us. This expansion represents a 1,500-percent increase of Brave Robot’s retail footprint, placing the brand’s innovative ice cream pints in traditional grocery stores such as Kroger, Harris Teeter, Albertsons/Safeway, Stop & Shop, and Shoprite, and natural grocers such as Sprouts, Harmons, New Seasons, Fresh Thyme, and Earth Fare. Brave Robot made a limited retail debut in July 2020 with eight flavors: Vanilla, Buttery Pecan, Blueberry Pie, Raspberry White Truffle, Vanilla ‘N Cookies, PB ‘N Fudge, Hazelnut Chocolate Chunk, and A Lot of Chocolate. New dairy-identical ice cream brand Brave Robot will expand its retail footprint to 5,000 stores by April 22 (Earth Day).

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